Our Story
ABOUT US
Give Yourself Latitude
Latitude creates clothing for fashion-forward women who choose to fight. We elevate women in combat sports through sponsorships, prize money, bonuses, special events and awareness. We’re a positive brand bringing people together around a common goal: becoming better and helping each other get there.
Meet Krissa Hjartar
Our founder, Krissa Hjartar, is an Icelandic National Team–trained martial artist and five-time national judo champion. Based in San Francisco, she is a Brazilian Jiu-Jitsu brown belt, a 2018 IBJJF Masters World Champion, and a 2016 American Nationals Champion.
Before founding Latitude, Krissa coached students of all levels at Skrap Pack HQ and Skrap Pack Mission, blending elite judo mechanics with Skrap Pack Jiu-Jitsu. Her experience as an athlete and coach showed her how much the right support can mean at every stage of a woman’s journey.
Why Latitude Exists
Krissa started Latitude to create the clothing she wanted to wear but couldn’t find: fashion-forward pieces for women who choose to fight. She also saw an opportunity to turn apparel sales into a sustainable support network for women pushing boundaries at every level of combat sports.
Latitude is for champions, first-time competitors, and women walking into their first class. It’s for you, your friends, and the women who help you keep showing up.
How We Give Back
Our profits are reinvested into athlete sponsorships, prize money, bonuses, and promoting the incredible women who choose to fight. Our broader mission is to bring greater visibility to women’s combat sports and help more women discover martial arts, confidence, and community through training.
Join the Latitude Team
Wear our clothing. Cheer for a teammate. Bring a friend to practice. Share your support in your own way.
There’s a place for you here. Give yourself Latitude.